hallo.
i am
thorsten
buesser.
GERMAN-CANADIAN MARKETING EXPERT WITH 15 YEARS OF EXPERIENCE IN CONSULTING
INTERNATIONAL BRANDS + AGENCIES.
as a copywriter, i learned my craft
in the engine rooms of exceptional agencies that had no time for catchy phrases attached to nothing.
my journey led me from writing for the most demanding clients in the business – positioning brands and shaping stories through strategic identity building, campaign development and brand voice copywriting.
for spur, i poured my knowledge, skills
and cunning trickery into a working system that puts commitment to action and bold plans into real trajectories.
as a copywriter, i learned my craft
in the engine rooms of exceptional agencies that had no time for catchy phrases attached to nothing.
my journey led me from writing for the most demanding clients in the business – positioning brands and shaping stories through strategic identity building, campaign development and brand voice copywriting.
for spur, i poured my knowledge, skills and cunning trickery into a working system that puts commitment to action and bold plans into real trajectories.
brands.
![[CITYPNG.COM]HD Black Coca Cola Logo PNG - 2000x2000.png](https://static.wixstatic.com/media/7cfaad_b37b937032594c8cbb0d911af16a7a44~mv2.png/v1/crop/x_0,y_498,w_2000,h_1004/fill/w_980,h_492,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BCITYPNG_COM%5DHD%20Black%20Coca%20Cola%20Logo%20PNG%20-%202000x2000.png)
![[CITYPNG.COM]HD Samsung Black Logo Transparent Background - 2000x2000.png](https://static.wixstatic.com/media/7cfaad_07669b36863e4091882b2450bc44f7d5~mv2.png/v1/fill/w_980,h_980,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BCITYPNG_COM%5DHD%20Samsung%20Black%20Logo%20Transparent%20Background%20-%202000x2000.png)
![[CITYPNG.COM]Lego Black Logo Transparent Background - 1000x1000.png](https://static.wixstatic.com/media/7cfaad_a7bff5547565439fb96f013c0822bb28~mv2.png/v1/fill/w_980,h_980,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BCITYPNG_COM%5DLego%20Black%20Logo%20Transparent%20Background%20-%201000x1000.png)
![[CITYPNG.COM]Hyundai Black Logo PNG - 1500x1500.png](https://static.wixstatic.com/media/7cfaad_772fb7940fcf41ad957c140a84a20d8a~mv2.png/v1/fill/w_980,h_980,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BCITYPNG_COM%5DHyundai%20Black%20Logo%20PNG%20-%201500x1500.png)
awards.
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services.
for brands
i spur action.
i serve as the connecting tissue between effective business tactics and vivid marketing communications – consulting teams, directing agencies and crafting identity hands-on for
your brand through proactive development, workshop facilitation and AI workflow implementation.
STRATEGIC POSITIONING
CAMPAIGN MESSAGING
CAMPAIGN DEVELOPMENT
BRAND CONSULTATION
for agencies
i spur ideas.
i direct creative teams and develop campaign platforms from brand positioning to content and activations – leading pitches, guiding clients and finding the spark that gets your target audiences all fired up.
BRAND STRATEGY
CREATIVE DIRECTION
BRAND VOICE COPY
portfolio.
things that made things happen.
Brand Positioning
Campaign Development
Brand Experience
Sales Advertising
strategy meets creative
brand strategy moves with intent, observing and decoding how brands can connect with people effectively where competition cannot or will not go..
creative direction shapes the real world exposure to a brand into a memorable, optionion-forming and action-inducing experience.
I work in the middle, where both disciplines interlock.
quotes.
things that have been said.
Camilla Andersen
CCO EMEA
Publicis Production
"One of the most proactive and innovative thinkers around."
Serena Merletti
Strategy Governance
Hyundai Europe
"His ability to solve real human problems with brilliant concepts is really unique."
Albert Flores
Brand Manager
Lucid Motors Europe
"He brought value to the business from day one."
JB Kang
Global Integrated Marketing Lead
"If you are looking fro someone to push how your brand shows up while being respectful of what it stands for - Thorsten's your guy."
brand strategy is a numbers game. it costs real money if you don't have it.
brand building is the effectiveness formula to compound marketing efforts over time – by consistently aligning marketing decisions to move faster and more efficiently towards replicable, measurable goals. Without brand strategy, you pay for the privilege to let performance marketing call the shots for you – for better or worse.
60:40
longterm brand building shows a 1.5x stronger impact over performance marketing
–binet & field, 2024
8/10
brands are indistinguishable in tone, messaging + positioning
– ipsos x jkr, 2023
7.5 hrs
per team member are lost due to misalignment + lack of direction
– grammarly x harris poll, 2023
+35%
increase in revenue possible through consistent brand strategy
– marq, 2025
spur.
Thorsten Buesser
Hafeninsel 17
63067 Offenbach am Main
GERMANY
VAT-ID: DE362783626
🇨🇦🇩🇪
s.p.u.r.
four simple but crucial phases
that turn smart thinking into effective action.
spot.
Most brand problems trace back to a misalignment between what the brand is, who it's for, and what it should focus on. Naming that friction is a crucial step in ending budget bleed and ineffective marketing.
position.
taking a position means actively creating proof and talking about it. real world behavior and the right storytelling to show it are key in order to become the sole answer to a real consumer need.
use.
a brand identity does not exist until it is acted upon. by adjusting both business behavior and marketing moves, we substantially shift the way a brand is perceived. brand strategy is our roadmap. we need to use it in order to reach the goals we set.
refine.
markets shift and context changes. once you treat strategy as an iterative process that is measured and refined over time,
you continuously sharpen the edge over your competition.
spar with me.
spur a solution.
book a consultation
in 60 minutes or less, we diagnose the problem underneath the symptoms.
and find the best course of measurable straightforward action.
1:1 session + analysis PDF.
credited towards further bookings.
60 min consultation
online 1:1 session
295,- €